If you?re an auto publisher looking for guidance on growing your social marketing, you could learn much from Edmunds.com . Its latest venture, the crowd-sourced Hackomotive car-buying improvement project, calls for Twitter registration, is promoted via YouTube, and yet again virally marketed via Pinterest. Edmunds?s 68 Pinterest boards are as intriguing as they are informative, focusing on topics such as Ask the Car People (about your car?s True Market Value), Car Buying, Concept Cars, Dogs in Cars, and our favorite ? 10 Best James Bond Cars.
Pinterest.com/edmundsinc
One of the more prominent auto sites on Pinterest, Edmunds is committed to social media.
?Pinterest is about branding and engagement ? we aren?t using it to drive any specific traffic yet,? Edmunds VP of business operations Michelle Denogean told the AIM Group recently. ?We have more than 100,000 fans on Facebook and more than one million following us on Google+. As part of our TV-commercial launch, we posted several videos on YouTube and received 2.2 million YouTube visits. We were able to track brand sentiment in real time.?
The @EdmundsLive Twitter handle is tied to the Edmunds Live Advice effort, which since October has provided a toll-free number for consumers with car-shopping questions.
For more on Edmunds.com?s social media efforts and site features and services, read our Global Automotive Classifieds Annual Report.?
CORRECTION: In the original annual report, the Edmunds.com contributor was incorrectly identified as ?analyst Michelle Krebs.
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Written by Sharon Hill
Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of ?Implementing and Managing Telework: A Guide for those who make it Happen? (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.
Source: http://aimgroup.com/2013/01/03/edmunds-com-excels-at-social-marketing-for-automotive/
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