With New Ad Units, Vibrant Media Comes To Smartphones And Tablets

Vibrant Media, which powers in-text ads and other contextual ad products, is going cross-platform today with the launch of a number of new units. Some of those ad units are entirely new to Vibrant's lineup, while others take the company's desktop ads and optimize them for touch interactions. CEO Cella Irvine told me that there's growing interest from ad agencies in campaigns that span desktops, smartphones, and tablets, and also in mobile-specific campaigns. Some of Vibrant's existing ad units already worked on mobile, she said, but they weren't really designed for non-desktop devices. The goal with today's launch is to make sure "the experience is native to the device."

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